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Award wining fashion label Goodone designs a contemporary fashion collection made entirely from off cuts and excess fabric.  Founder and Creative Director Nin Castle, creates fashion forward, assertive but feminine collections for the conscious fashion buyer.  Reinventing up-cycled garment design, they are giving women the opportunity to feel good about their clothes, while working with materials that already exist. Using entirely reclaimed fabrics, they create desirable feminine pieces from day to evening.  The collection is informed, but not restricted by their use of recycled materials.  Goodone’s aim is to fully integrate ecological and ethical fashion to the mainstream industry, thereby achieving positive change from within.


The collection has a practiced easy wear aesthetic, with a touch of boho and designer chic intermixed.  With a sophisticated eye for color and texture, Goodone carefully mix and match color, print and texture with polished competence, making some unexpected combinations with a certain French flair for elegance.  They achieve the kind of easy wear sense of style you so often see on Parisians, who so naturally mix ethnic with designer and vintage looks for an eclectic but pulled together look. The collection is body conscience and simultaneously oversized, in knit, silk and suede.  Their latest’s and broadest collection to date features paneled dresses and jumpers, a statement blanket coat and body conscience cable dress made from Aran knits, as well as an edgy biker jacket with zip pockets and funnel neck in a mixture of suede, knit and rib.  A new addition this season, are the Aran knit accessories in the form of mittens, muffs and cable knit belts. “With this collection, we continue to prove that sustainability and high-end luxury, are not mutually exclusive.”


With a plethora of awards to their name including the Trefor Campell Award for Creative Enterprise, and the Small Medium Enterprise Innovation Award, Goodone also receive sponsorship and mentorship from the British Fashion Council.  A number of notable collaborations include one with NOKI to produce pieces for London Fashion Week’s Fashion East event. Amnesty, Liberty, WWF, Greenpeace, Shelter and No Sweat also collaborated with Goodone, as part of a project upcycling old campaign t-shirts, and they also produced a limited edition dress for the Fashion Targets Breast Cancer campaign.


Selling to a range of international boutiques, Goodone also sell online from their own website.  They launched a capsule collection for ASOS, produce an exclusive collection for Topshop.com, which is also for sale at the flagship Oxford Street store, and create a recycled collection for Tesco.

With the estimated 2 million tons of clothing waste per annum discarded in the UK alone, and only 16% reclaimed, Goodone look forward to continuing to work with this unlimited source of materials.

Website: http://www.goodone.co.uk

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