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Generation Love

Generation love, founded in 2008, was born of the desire to create a brand of chic casual wear that effortlessly took the wearer from day to evening. Bridging the cultural as well as the knowledge gap, the founders, with no formal training in fashion, hail from New York and France.   Roni Hirschberg and Audrey Bressa-Vakcourt dove head first into New York’s garment district, and aligned themselves with those that could help bring their vision to life.

With an eye for fabric and fit, Hirschberg and Bressa-Vakcourt love to source unique fabrics that make their pieces stand out.  Sourced mostly domestically from Los Angeles, where their knits are produced, they use organic cotton, recycled polyester and Micro Modal by Lenzing, wherever possible.  All fabrics are hand dyed with natural and eco-friendly; water based reactive dyes and salt mordants, to eliminate the need for harsh chemicals, while tie-dyes are naturally ‘cured’.  Generation Love do not use any animal products in their collection including leather or fur.  Buying domestically, they choose wherever possible to support the local community through their sourcing, as well as their production, with everything made in New York, so their carbon footprint remains small. They are proud to count themselves among the five percent of New York designers currently producing their collections in New York’s disappearing garment district, with all stages of their production from dying to cutting and sewing done there. Creating strong, long-term commitments with suppliers and producers is part of their goal of making the right choice in everything they do.

The collection is intrinsically New Yorkian, with an easy wear, urban elegance that is distinct.  Easy jersey drapes, cowls and oversized tops, create an easy elegance that’s simple to dress down with a pair of jeans for day, or paired with their faux leather skinny leg pants for evening.  Fake fur vests and sequined and beaded details round out the collection.

“Generation Love is made up of love, desire and devotion and is fused with the idea that anything is possible, even in your wardrobe.”

With a list of their own loves on the website, which include “love NY”, “love fashion”, “love being comfortable” and “love making a difference”, they duo clearly embody their own brand philosophy.

Website: www.generationloveclothing.com/

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