Asian sustainable fashion label Ultra, design an avant-garde sustainable women’s collection, with a focus on naturally dyed, recycled, biodegradable and innovative fabrics. Ultra place an emphasis on material culture, with a laundry list of eco-certifications. Produced in-house, Ultra are in their third season, with a steadily growing network of retailers that includes stores in France, Malaysia and Singapore. With an aesthetic that centers somewhere between Belgian deconstructionism with its minimal layered aesthetic, asymmetric slashing and interesting proportions, and a more Asian architectural, dimensional silhouette.
Already garnering international attention with a feature in Wallpaper magazine, Bazaar and Marie Claire, to mention just a few. They are also at the forefront of a range of social media outreach, initiating a crowd-funding pledge drive, to successfully raise the capital to fund their international tradeshow appearances. Also working in partnership with a broad-based range of initiatives and brands, such as Shiseido for an art installation and pop-up space, as well as a limited edition perfume; Shiseido ZEN in aid of Japans Red Cross Tsunami relief fund.
Ultra also created a ten-piece collection, designed as a core women’s wardrobe for a year. Awarded the Ethical Fashion Forum Innovation Award in 2011, by a panel of leading editors and eco fashion leaders, the capsule collection is the result of a collaboration with sustainability leaders LOHAS, and the Wellness Works. Launched in Shanghai at the LOHAS Throw Out Your Clothes event, this was China’s first swap/donate clothes meet.
Housed in the Publika MapKL Initiative Incubator, an initiative focused on the development of the Malaysian arts; Ultra’s atelier is a result of that support, while their retail store is in collaboration with Kuala Lumpur Design Week. Also with new collaborations in process with Isetan; an exploration of the natural dye processes with their Indian partner. Tengku Jamidah and Anita Hawkins, who share a varied and creative background in design, communications, international relations and performance, are the founders of Ultra.
Sadly ULTRA is no longer in business