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Beautiful Soul


Beautiful Soul is a British, ethical, womenswear label, based in London’s trendy Notting Hill. Quintessentially English, the collection offers a pretty, naive simplicity that harks back to a simpler place and time. The prim and proper collection features keyhole necklines, long skirts and bared midriffs, and oh so proper full, pleated skirts with more than a nod to the past. Floaty chiffons in precious floral prints are a recurring theme, while retro neckline flounces, counterbalance sheer fabrications. The label is renowned for timeless design, with a fresh, innovative sophistication, that cleverly balances girly, pretty clothing, with short skirts and sheer fabrications.

BeautifulSoul5Beautiful Soul produce a bespoke ‘Kimono Collection’ for private clients, as well as a ready to wear collection. Committed to a conscious approach to design, the brand source their fabrications locally, employing British wool, and British lace in their collections, as well as organic and Fair-trade fabrics. Known for their unique signature prints produced in-house, the brand also manufacture locally, thereby supporting the regeneration of UK manufacturing and textile production. Adhering to a zero waste approach to design, the brand utilizes all fabric remnants as embellishments and fastenings.


Designer Nicola Woods found her way to fashion after many years in a corporate career in insurance. Taking a sabbatical to travel globally, she realized during her travels that she wanted to make radical changes to her life, and revisit her childhood ambition to design. Returning to the UK, she took a BA in Creative Pattern Cutting, and proceeded to set up her own label, Beautiful Soul. The brand now has a growing celebrity following that includes Kristin Davis, Katy Perry, Amber Valletta, Livia Firth, Lily Cole, and Diana Vickers. The Beautiful Soul studio boasts one of the largest archives of vintage Japanese kimonos dating back to the 1940’s. The collection acts as resource for the bespoke Kimono Collection. Customers choose their own vintage kimono, playing a part in the journey of transformation, as it is expertly upcycled into a one-of-a-kind garment.


Website: www.beautiful-soul.co.uk