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Patagonia is out to change the denim industry,w ith thier new 100% organic cotton, reduce water dyed, fair trade made denim jeans.
Mosevic transform discarded and damaged jeans into sunglasses. Working with reclaimed materials, Mosevic’s eyewear collection is produced from recycling jeans of all shapes, sizes, colors and textures.
A beautiful film from Mia Morikawa on Khadi Denim from seed to weave, all done naturally in India with time honoured tradition and lots of hands.
Plus-Size Retailer Torrid Nails featured the most inclusive denim imagery for their latest campaign, featuring actresses, models and customers in the add.
Greg Lauren’s eponymous collection of men’s and womenswear is made entirely from upcycled materials. With a focus on decommissioned military textiles.