Atelier Akeef
Located in trendy East Berlin’s Mitte district, Atelier Akeef, are a pioneering sustainable fashion retailer. Built on the basis of…
Aluc
Berlin based Aluc was founded in 2010, as a result of a meeting with renowned British upcycling brand, From Somewhere. Inspired by the upcycling model, the founders established their own label based on reclaiming the textile industry’s waste. Aluc see upcycling as an efficient way of utilizing resources, while producing great clothes.The brand hope to offer a realistic, and stylish alternative to the mainstream, where collateral damage through production can often mean long transport routes, exploitation of workers, and exponential waste.
The collection is based around the classic, slim fit, European men’s and women’s shirt. Styles are produced with a removable collar to both extend the shirts life, as well as offer versatility in style. As each design is produced from industrial waste, items are limited in quantity, or entirely unique. Quality cotton shirting is sourced locally in Austria and Switzerland, while buttons are recycled. Their own left over fabric is reimagined into a range of bags, wallets, smart phone cases and scarves, all produced through a shelter in Berlin. Designs are produced in a socially responsible manner, many in collaboration with local sheltered workshops, providing work and a safe environment for people with disabilities.
Website: www.aluc.eu
Facebook: www.facebook.com
Twitter: @aluc_berlin
Instagram: www.instagram.com
Fundraising Campaign: www.startnext.de/en/aluc
Video: https://vimeo.com
