M Patmos
M Patmos is a New York based ready to wear collection that balances structural and architectural silhouettes through a sophisticated color palette.
Camilla Norrback
Camilla Norrback produces a modern luxury collection with sharp, tailored shapes, and straight edged flowing forms, monochromatic color ways and subtle patterning. Smoky and seductive, it is also chemical free and made from environmentally certified natural fabrications. Utilizing vegetable dyed silk, naturally color-grown cotton and indigo and tannin dyed fabrications, she fashions a collection with inspiration taken from 1930’s American working class sensibilities and Andrew Wyeth paintings from the mid 1940’s. His hyperrealism and subdued colors also inspire the subtle but emotionally symbolic colorations of the collection, featuring cream, black and faded pastels. Specializing in new and innovative materials, she puts great emphasis on finding new fabrications and new ways of working with them, especially through the dyeing process. “Modern luxury is as much about the inside as it is about the outside, giving yourself that which is good for both body and conscience.”
Photo by Ann-Katrin Blomquist
As a contrast to the current disposable mentality, Camilla Norrback, only uses ecological fabrications, environmentally produced at every step from cultivation through processing and coloring. Intended to impact the environment as minimally as possible, pigments aren’t released into the groundwater, with the finishing containing no toxins or heavy metals, harmful to the wearer or the environment. “The chemical-focused textile industry of today not only expends the environment, it also creates garments that are in fact harmful for the wearer’s skin and contributes to an outdated and unsustainable society.”
Photo by Ann-Katrin Blomquist
With the growth of the ecological movement, environment-friendly technology for fabric production has evolved enough to allow an ethically minded designer complete artistic freedom without compromise. Categorizing her collection as “ecoluxury,” Camilla Norrback takes the utmost pride in producing a collection comprising luxurious materials and exceptional quality and design. Expanding her use of fabrics to include recycled polyester and naturally tanned leather, the collection continues to evolve and embody a modern femininity encompassing separates, dresses and lightweight knits “A garment of the highest quality that is justly manufactured (allows) the wearer to feel both beautiful and proud.”
Photo by Ann-Katrin Blomquist
Building the company from scratch and wholly self financed, the collection now sells in about fifty independent retailers around the globe, including their own concept store in Stockholm. Camilla also recently worked in collaboration with Topshop’s pop-up store in London, called Edit, where international designers were selected to sell their collection during a time limited campaign. The collection is shown in Stockholm each season, as well as at trade shows in Copenhagen, Paris and Berlin, with agents in France, the US, Holland and South Korea. With a broad reaching range of press coverage from Teen Vogue to Elle France and the Guardian newspaper.
Website: http://norrback.se
