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LowFat is arguably Russia’s first eco fashion label.  With an innovative, sustainably designed showroom in Saint Petersburg, Low Fat produce a casual indoor lifestyle brand, driven by aspiration to unpremeditated beauty.  This fairly traded label produces in an environmentally friendly manner. Working with eco fabrics, free of petro-chemicals, the collection is wearable, comfortable and easy to mix and match.  Luxurious limited edition items are produced with craftsmanship and detail.  Designed for wear through all life’s indoor adventures, including cooking, playing and entertaining.

The brand was founded in 2009 by Vera and Marya Dmitrieva, and the new showroom is an extension of the brand, a place for customers to explore the LowFat world.  Home to the collection, accessories range and other sustainable fashion projects and installations, the space is an ever-changing, inspirational environment through which the designers express themselves.  With rolled up mattresses stacked and tied together with rope to form chairs and sofas, the showroom features recycled hangers, and a reception desk constructed form used craft boxes.  The showroom symbolizes LowFat’s ability to view materials and objects in a new way, taking upcycling from the realm of novelty into usability, and sustainable interior décor.

LowFat produce two collections; Verbena, named after a delicate flower from the Middle Ages, used to cure bodily wounds as well as to awaken feelings of hunger and love through dreams, and, Ginger, a line of yoga clothing made entirely from organic cotton and other natural fibers.  Evocative and ethereal, the two collections are never the less practical and casual.  Both collections cocoon the wearer, and are produced only from natural and organic fabrications, including organic cotton, bamboo, tencel and cupro.  Also working with recycled materials and industrial by products, they don’t work with any animal products.  With flowers and dreams for inspiration, the collections are based on simple, sophisticated and ageless pieces.

Available in a selected range of boutiques across Moscow and Saint Petersburg.

Reail: www.boutique.ru