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Aneeth Arora for Pero creates a modern interpretation of local dress styles from the remotest parts of India.   Inspired by the ancient textile and clothing traditions of India, Arora creates a collection that adapts tradition dress styles to a modern Western customers needs and aesthetic.  The collection maintains an earthy ethnicity, with pieced, patched and coordinated layers, voluminous shirts, fluid pants and pinafore dresses in a color story of indigo, white, black and red, making for an easy, casual, wearable collection.  Working with traditional handlooms such as ikat, and natural dyed khadi, produced in small remote areas of India, Pero also works with Kutchi checks and stripes from Chanderi and Maheshwar.  Discreet paisley and tiny floral prints combine with embroidery to create a collection which, respects and promotes the tradition of the Indian hand-loom cottage industry with style.  Each item is hand-crafted, and passes through the hands of at least a half dozen crafts people.

“Pero” means “to wear” in Marwari.

Website: http://pero.co.in and www.ilovepero.co