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LAUNCH is a global initiative to indentify and support the innovative work poised to contribute to a sustainable future and accelerate solutions to meet urgent challenges facing our society.  NASA, USAID, Department of State, and NIKE joined together to form LAUNCH in early 2010 in an effort to identify showcase and support innovative approaches to global challenges through a series of forums. LAUNCH searches for visionaries, whose world-class ideas, technologies or programs show great promise for making tangible impacts on society.

LAUNCH’s mission is to maximize human potential by transforming our existing human systems into new ones that are more sustainable, acessible, and empowering. The quest to maximize human potential will require the collaboration and commitments of government, corporations, investment, sustainability and global development organizations to accelerate innovation and convert ideas into action around the world. We call this “collective genious” which we harness “for a better world”.