Artisan Resource 2015
New York Now, the marketplace for home, lifestyle and gifts, hosts a section called the Artisan Resource, connecting US based importers with overseas artisan enterprises.
BRAND(TRADE)
BRAND[TRADE] works in partnership with different countries to design, develop, and market small product collections and media-driven consumer programs around the world. Designed to create greater understanding of the unique cultural economy of a nation, each initiative is intended to contribute directly to a country’s trade, development. BRAND[TRADE]’s goal is to contribute to the building of national brands, as a means to support trade and promote understanding between people and cultures around the world. BRAND[TRADE] partners with other global development and trade institutions, designers, creative agencies, media companies, retailers, businesses and NGO’s in order to build enduring links to market for global artisans.
In today’s multi polar, increasingly open marketplace, emerging countries have an opportunity to expand trade and build relationships around the world through their unique cultural heritage. Many trading partners and global consumers don’t yet have a true understanding of these nations unique cultures, or peoples. A significant barrier to trade, development and the building of strong relationships between governments, this lack of understanding and knowledge hinders development.
BRAND[TRADE] Peru is building artisanal trade specifically with the country of Peru as a means to showcase the country’s extraordinary cultural economy. In partnership with the Government of Canada, TFO Canada, Government of Peru and producer groups from across the country, the project focuses on the regions of Piura and Catacaos in the north, Cuzco in the highlands, Pucallpa in the Amazon Basin and Nuñoa in the Puno area of Lake Titicaca.
Website: http://brandtrade.ca